SCOPE
Brand Identity
Photography
Website Design
CLIENT
Nerdoscientist LLC
ABOUT
Smart science deserves a sharp first impression. We helped Nerdoscientist LLC, a consumer neuroscience consultancy, look as good as their work — and start reaching the clients they'd always aimed for.
PROJECT
Federica Stirone was commissioned to design the brand identity and website. The visual identity draws from the balance between analytical precision and human curiosity, shaping a brand that feels both credible and approachable. This duality unfolds across the website experience, where structure, clarity, and subtle visual storytelling guide users through the agency’s services and philosophy.
THE CHALLENGE
Dr. Michelle Niedziela, founder of Nerdoscientist, was stepping into the market as an independent consultant — with a PhD, a track record of international collaborations, published research, and hands-on experience with major corporations. The credibility was there. The brand wasn't. No logo, no website, no visual identity to match the weight of their expertise.
THE SOLUTION
We started with a deep competitive analysis to differentiate Nerdoscientist in the neuroscience consultancy market, then built an identity that emphasizes their credentials. A strong sans-serif logo, a distinctive black, white, and green palette that breaks away from the blues and purples of the field; a content hierarchy designed around clarity; and a website optimized for UX, SEO, and mobile — so prospective clients can find them, understand them, and reach out without friction.
How do you brand a new independent consultancy?
We start by understanding what makes them different — then build a visual identity and website that makes that difference impossible to miss. For Nerdoscientist, that meant anchoring everything around scientific credibility and standing out in a field that plays it too safe visually.
